Ultimately, the potential for developers lies in how they can create a notification. To take you directly to a specific app or action or to install an app if it’s not present. It’s like an extension of the physical web feature. Designed to work primarily with Chrome. If you want to dive in deeper, you can check out this video from I/O. This feature is also a valuable aid to Android Instant Apps once they become a reality. You get pinged about an app. And use it immediately without installing it. Why this matters: Google has been pursuing various ways to drive app installs to make your Android phone the center of your computing universe. The Nearby tools, physical web, Tango, and VR. All demonstrate that the tools we use are about to get more immersive. And will tie in directly to the objects around us.
