The deal encompasses terms that are similar to the Google-Nest deal. Fitbit has assured that it will take privacy for health and fitness data seriously and said: “Fitbit health and wellness data will not be used for Google Ads.” Google’s acquisition doesn’t come as a surprise especially since the company has been working on the Wear OS platform. With the acquisition, the company might finally launch a fitness tracker with Made by Google tag.
Our Take
We are not sure how Google will handle the software part. Fitbit has its own operating system and baking in WearOS might not be a bright idea. However, it goes without a doubt that Google’s software prowess will come in handy while the acquisition will help improve the Google Fit apps. It is worth noting that Google had spent $40 million to buy technology from Fossil. Does the Google-Fitbit acquisition raise concerns of privacy? Let us know in the comments below.
